Content Comparison

This project was completed by Elizabeth Lorti during the 2022 intern program.
See her poster showcasing her workThis project was completed by a student accepted on to the 2023 HPCC Systems Intern Program.

Project Description

Help ensure the HPCC Systems marketing presence and brand is updated to reflect the new cloud-native platform capabilities. Find  Find out more about the HPCC Systems Summer Internship Program.

HPCC Systems will be undergoing a brand refresh and a website upgrade. We will want to ensure that our marketing presence and brand is updated in our collateral, including updating our brochures, white papers and case studies. 

Our online presence will also need a refresh, including YouTube, Facebook, LinkedIn, and Twitter. This  This will involve conducting a competitive analysis of top online big data tools social channels and developing a plan to update, tag, and organize our online content. 

Completion of this project involves:

• Marketing competitive analysis of top open source platforms, including HPCC

  Systems 

  Systems 

• Reviewing and updating branding and user personas documents based on interviews with appropriate

  resources 

  resources 

• Reviewing and updating collateral assets according to branding and messaging

  updates 

  updates 

• Updating and tagging online content on YouTube and the HPCC Systems

  blog 

  blog 

• Recommendation for a continuing social and online tagging

  strategy 

  strategy 

• Poster and formal presentation on findings, actions and future

  recommendations 

  recommendations 

By the mid term review we would expect you to have:

• Detailed notes from key stakeholder

  interviews  

  interviews  

• Project plan for implementation phase of the project, including approach, key milestones and

  deliverables 

  deliverables 

• Competitive analysis based on provided

  template 

  template 

• LexisNexis Risk Solutions brand

  training 

  training