HPCC Systems Technology Marketing and Branding
This project was completed by Elizabeth Lorti during the 2022 intern program and is no longer available. You are welcome to submit your own idea on this topic.
See her poster showcasing her work
Project Description
Help ensure the HPCC Systems marketing presence and brand is updated to reflect the new cloud-native platform capabilities. Find out more about the HPCC Systems Summer Internship Program.
HPCC Systems will be undergoing a brand refresh and a website upgrade. We will want to ensure that our marketing presence and brand is updated in our collateral, including updating our brochures, white papers and case studies.Â
Our online presence will also need a refresh, including YouTube, Facebook, LinkedIn, and Twitter. This will involve conducting a competitive analysis of top online big data tools social channels and developing a plan to update, tag, and organize our online content.Â
Completion of this project involves:
Marketing competitive analysis of top open source platforms, including HPCC SystemsÂ
Reviewing and updating branding and user personas documents based on interviews with appropriate resourcesÂ
Reviewing and updating collateral assets according to branding and messaging updatesÂ
Updating and tagging online content on YouTube and the HPCC Systems blogÂ
Recommendation for a continuing social and online tagging strategyÂ
Poster and formal presentation on findings, actions and future recommendationsÂ
By the mid term review we would expect you to have:
Detailed notes from key stakeholder interviews Â
Project plan for implementation phase of the project, including approach, key milestones and deliverablesÂ
Competitive analysis based on provided templateÂ
LexisNexis Risk Solutions brand trainingÂ
Skills needed |
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Deliverables | Midterm
End of project
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Other resources |
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