Poster Abstract

Throughout my internship project, my role required a different lens in understanding and evolving the HPCC Systems community. Social media and marketing strategies are crucial in ensuring that the company and platform are increasing engagement and expanding their reach to other professionals or anyone who may be looking for this particular form of big data organization. I've taken control of the HPCC Systems social media after presenting my strategy to the team, and as displayed in my poster, I've additionally grown engagements, impressions and clicks as I have moved through my internship. Engagements, clicks and impressions are the best metrics to measure growth, improvement and expansion of social media platforms.

In addition to this, I also completed a competitive analysis of HPCC Systems vs competitors in order to further understand their marketing strategies and how HPCC Systems can improve and rise above our competitors in this regard. Through hashtag use, emoji, and incorporating vivid colors and a friendly tone which I implemented following the competitive analysis, all were highly successful in increasing our social media metrics. Lastly, I had to work on updating and collecting collateral documents for review and re-branding as HPCC Systems is currently undergoing re-branding as a company. Collateral documents are key documents that will be used by users of the platform to understand how to use certain features of the platform and the best tricks and tips for understanding how to use the platform itself. Therefore, it was key that these would be checked and updated as all were at least five years old and others were ten. 

To conclude, this project displayed the success and impact that an evolving marketing and social media strategy can have on HPCC Systems as a platform. Despite not being a technical project, my internship project had a very positive impact on increasing engagements and bringing more attention to the platform and important information. When I first began this internship a year ago, I was mainly focused on understanding messaging and communications more so I could apply it to the career path I wanted to follow in the future- International Development. Having gained experience in marketing, messaging and communications, I feel as though it is something I really enjoy doing and am looking forward to eventually using my knowledge and experience to work in NGOs and other development agencies after university education. Through this internship, I have gained valuable skills that will help me in future work opportunities in a topic that I love. Hence, being able to continue this internship and further my understanding of communications, branding, marketing and social media will be incredibly beneficial for me in the future and is something I’m incredibly interested in advancing. 
As a returning HPCC Systems intern and one that has worked year-round on maintaining social media, this year, I completed a review of my own social media contributions and strategy to see what could be done to improve, as well as will conducted interviews among stakeholders and recorded minutes to best understand and communicate the needs of the Technology Summit and Community Day stakeholders.  

Presentation

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